LinkedIn for Accountants

CPE Credit: 2 hours

Course Description

The course provides a concise overview of LinkedIn, a social network for business professionals. Discover how accountants can use the platform to showcase their credentials, develop new contacts, and identify new job and business opportunities. Find out how to set up a LinkedIn account, build and optimize your personal profile, create a company page, add and manage connections, spot business opportunities in activity streams, contact non-connections for free, automate your job searches, attract employment offers based on your location and industry, join and create discussion groups and more.

Topics Covered:

● LinkedIn Basics

● Creating a LinkedIn Account

● Quick Overview

● LinkedIn Profiles

● Using LinkedIn for Blogging and Self-Publishing

● Adding Connections

● InMail

● Job Search

● Apps and Special Features

Learning Objectives:

● Understand LinkedIn and its utility as a social network for business professionals.

● Create and optimize a LinkedIn profile.

● Navigate LinkedIn and use its key features including connections, contact streams, job search, groups, company profiles and more.

Who Will Benefit/Target Audience:

CPAs in industry and public accounting who want to explore how to use LinkedIn to recruit, search for employment, research companies, maintain and grow professional networks and more.

NASBA Field of Study: Information Technology