Facebook for Accountants

Date: 3/4/2025
Time: 12:00 PM - 2:00 PM EST
CPE Credit: 2 hours

The course provides a concise overview of how accountants can use Facebook for competitiveness, intelligence, multidimensional discovery (finding connections between people, things and places), customer and employee engagement and advertising.

Topics Covered

• What is Facebook?
• How enterprises and accounting operations are using Facebook
• User basics and privacy controls
• Facebook apps
• Building a Facebook fan page
• Facebook graph search
• Using Facebook for competitive intelligence
• Facebook advertising
• Facebook resources for business
• Facebook starter strategy

Learning Objectives:

• Identify 10 key Facebook business strategies by leading global brands and accounting operations.
• Cite leading applications and plug-ins that extends the reach and clout of Facebook.
• Use Facebook for competitive intelligence.
• Utilize Facebook graph search to find connections between people, things and places on Facebook.
• Build a Facebook fan page for your accounting practice and create dynamic content for it that attracts and engages followers.
• Advertise on Facebook using website ads, promoted posts, sponsored stories, offers and more.