Blogging for Accountants

Date: 10/01/24
Time: 12:00 PM - 2:00 PM EST
CPE Credit: 2 hours

This presentation provides a concise overview of blogging – creating short, conversational-style online articles. Discover how this practice can be used by accountants to exhibit thought leadership, engage customers, build your brand, improve search engine optimization and take your business to the next level.

Topics Covered

• What is a blog and how it differs from a traditional website.
• Blogging benefits and risks.
• Examples of top accounting blogs across the US and around the world.
• Leading blogging platforms and their pros and cons.
• Using a blog topic generator to brainstorm writing ideas.
• How to discover shareable accounting content that can be used in your blog.
• How to easily and legally add photos and illustrations to your blog using a database of more than 50 million images.
• How to generate income from your blog by adding online ads.
• How to track visitors and measure traffic to your blog.
• How to use freelance writers to save blogging time and costs.
• The role of commenting, commenting etiquette and dealing with negative comments.
• Blogging best practices.

Learning Objectives:

• Create a blog from scratch with no experience.
• Choose between the different blogging platforms and determine which is best for you.
• How to decide what you’re going to write about.
• Keep your content current and how to post  regularly.
• Use a blog to build your professional brand and develop new business.