The Pocket MBA: Concepts and

Strategies

Course Description:

This course is a one-stop problem-solver for today’s busy executive. It’s a working guide to help you quickly pinpoint in the complex world of business.

You’ll find concepts, guidelines, and rules of thumb to help you conceptualize, analyze, and evaluate any business-related problem. Throughout, you’ll find this course practical, quick, and useful. Pat 1 takes you through the world of business strategy, management, marketing, and legal environments of business. Part 2 covers the economic issues of interest to business managers because they have a significant impact upon corporate success or failure. As companies go global, some relevant issues of concern to business people are foreign exchange rates, currency, risk management, political risk, and international sources of financing. It also covers the use of information systems and information technology (IT) in all phases of business and in all functional areas to analyze and solve business problems in the "Real world". This course has been designed in question-and-answer format in order to address the pertinent issues that come up during the course of business.

Learning Objectives:

Upon successful completion of this course, participants will be able to:

• Outline key elements of a mission statement
• Develop organizational strategy using The Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis and describe Porter’s competitive strategies
• Summarize the types of management decisions and the steps to be followed in the decision-making process