Social Media Marketing

Course Description:

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA‘s and other professionals to utilize when launching a social media marketing campaign.

Learning Objectives:

Upon successful completion of this course, participants will be able to:

·         Identify the unique characteristics of ‘social media’ websites.

·         Recognize the most popular social media tools (including Facebook, Twitter, YouTube, LinkedIn, Wikipedia, etc.)

·         Recognize the primary functions and characteristics of each tool.

·         Identify ‘social media marketing’ techniques and the role that social influence plays in the marketing process.

·         Recognize best practices for launching a social media marketing campaign.