Managing the

Marketing Process

Course Description:

This course is intended to present the basic content of marketing in a concise and informative manner. In addition to presenting basic marketing information, the course attempts to develop in the reader an understanding of “the marketing management concept”.

In addition, this course can make a valuable contribution to: Sales training programs; Management and supervisory training programs; The marketing of services; Executive development seminars; Association marketing programs; Updating marketing management information; Government and business positions in purchasing; and a host of other situations where an intelligent marketing attitude is required.

Learning Objectives:

Upon successful completion of this course, participants will be able to:

• Discuss the economic impact of marketing
• Compute and clarify basic economic functions
• Define the marketing management concept
• Identify the target market
• Describe the marketing mix