LinkedIn for Accountants

Course Description:

Social Media programs and platforms proliferate and are constantly changing.  What are they? Should you be using them – and if so – what program should you use?  This course focuses on LinkedIn, the predominant professional networking platform of the moment.  LinkedIn has over 175 million users and allows users to connect with colleagues as well as to exchange knowledge and opportunities. This course briefly overviews what LinkedIn is and what you can do with it. It then walks you through the basics of how to sign up, how to edit and maintain your profile, how to find connections and add them to your personal network, how to find and use groups and how to find and/or post jobs.

Learning Objectives:

Upon successful completion of this course, participants will be able to:

·         Have an understanding of what social media is

·         To be familiar with LinkedIn as a professional networking site.

·        Learn how to create an account on LinkedIn

·        Understand the basics of navigating through LinkedIn

·        Learn how to find and add connections and groups

·         Understand how you can use some of these sites to meet your business needs.