Leveraging Social Technologies for Accountants

CPE Credit: 2 hours

Course Description

This course provides a concise overview of leading social technologies that can be used by accountants to improve their social listening, operations and bottom line. Discover the importance of not defining social media too narrowly – thinking that social media starts and ends with Facebook, Twitter, Instagram, LinkedIn and that’s it. These platforms are only a starting point. You’ll walk away with a greater awareness of the vast enterprise social universe, and how it can be used to boost not only external customer engagement, but also improve internal communications, collaboration and knowledge.

Topics Covered:

● Social media in context

● Shared work spaces

● Social office suites

● Supply chain networks

● Social networks

● Blogging

● Talent intelligence

● Social accounting

● Professional development

● Webcasting

● Video Hosting

● Crowdsourcing

● Peer-to-Peer financing

● Social commerce

● Business process outsourcing

● Social analytics

● Social media managers

● Social media starter strategy

Learning Objectives:

● Strategically use social media to unlock value and maximize profits

● Review a constellation of low priced and free social technologies that have the potential to increase efficiencies, cut costs, boost revenues and promote collaboration in your accounting operations.

● Look at social media through a productivity lens

● Reimagine how social technologies can replace (not add to) existing tools and practices.

Who Will Benefit/Target Audience:

Practitioners in industry and public accounting who want to explore new social technology business models, software tools and mobile apps that can instantly improve how they work, communicate and collaborate internally and externally.

Prerequisite Knowledge:

Participants should have a basic understanding of Internet technology, online navigation, and digital productivity services.

NASBA Field of Study: Information Technology