Google Analytics for Accountants 


CPE Credit: 2 hours

The course provides a concise overview of Google Analytics, a web analytics service offered by Google. This tool is the most widely used website statistics service in the world. The app can be used to track and report website traffic and better understand how your customers interact with your online content. While the service might appear intimidating at first, its core functions are relatively easy to master. Discover how to analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. The platform provides powerful insights that can have a real impact on your business and accounting operations. 

Program Content
The major topics that will be covered in this class include:

• Tool overview
• Setting up a data stream
• Dashboards
• Custom reports and alerts
• Realtime reporting
• Audience insights
• Acquisition metrics
• Behavior tracking
• Conversions and online goal-setting
• Pulling it all together to guide and take action

• Explain the key features and capabilities of Google Analytics
• Use the tool to see a complete picture of what’s working and what’s not on your website
• Create robust dashboards and reports that can help you discover new insights

Who Should Attend
Practitioners who want to better track their website activity and use these insights to increase their online traffic, customer base, and revenues.