Global Business Research for Accountants

CPE Credit: 2 hours

Course Description

This course provides a concise overview of leading online global business research tools that

can be used by accountants to conquer new markets worldwide. Explore a rich constellation of

online and mobile resources that will improve your export planning, international trade due

diligence, and cross-border prospecting.

Topics Covered:

● Why go global?

● How to optimize your global online research

● Using social media for cross-border prospecting

● Google market intelligence tools

● Global tax guides

● World business regulations

● Business incentives

● Country guides and reports

● Trade and investment statistics

● Business networks

● International commerce platforms

● Finance

● Shipping and duty resources

● Cross-border advocacy

Learning Objectives

● Review how to gather free market intelligence reports prepared by in-country

commercial experts

● Explore how to identify the best-sector prospects and most promising industry

opportunities by country

● Evaluate what trade barriers are in place and what regulations need to be followed

● Discover how to develop a basic export strategy and cross-border marketing plan

Who Will Benefit/Target Audience:

Practitioners who wish to identify new international business opportunities, explore new cross-

border areas for expansion, and set achievable targets for offshore business growth.

NASBA Field of Study: Information Technology