Advanced Googling for Accountants Part I: Optimizing Your Google Experience

Date: 9/16/2025
Time: 12:00 PM - 2:00 PM EST
CPE Credit: 2 hours

This presentation provides a concise overview of how accountants and business people can customize and personalize Google for maximum performance, security and style. This is part one of a three-part series on how accountants can take their online discovery skills to the next level and search smarter, faster and more efficiently on Google.

Topics Covered

• Why study web search?
• Google is great, but not perfect – the biases, blind spots and inaccuracies of Google that every searcher must know
• How to set up Google for maximum speed, security and style
• Plug-Ins and extensions that boost your Google power
• The Google search results page – major features, key signals and hidden elements
• Google’s “nationalities” and translation tools – a world of knowledge at your fingertips

Learning Objectives:

• Understand the urgency of improving your Google search skills in this age of information superabundance
• List Google’s leading biases, blind spots, inaccuracies and costs
• View Google search results in their proper context
• Create a Google account that provides free access to Google’s online suite of applications and services
• Develop a Google profile to manage your web “footprint” and increase your online discoverability
• Use Google privacy and security tools to protect your online data and personal information
• Change the theme and visual appearance of your Internet browser
• Customize the Google interface, content filters and language preferences to meet your individual needs
• Control the ads that appear when using Google
• Evaluate your past Google searches and online activity patterns
• Access the Google Chrome Web Store for hundreds of plugins and extensions
• Correctly and completely interpret all the data and signals on the Google results page – an information-rich page all its own
• Uncover dozens of quick answer features, calculators, converters and embedded information-generators in Google that are hidden from view
• Discover the concealed Google “tool belt” search feature and use it to uncover 10x more information on any topic and “slice and dice” search results
• Instantly translate spoken words, written text and web pages into 50+ languages