101 Financial Solutions: Diagnosis & Remedy

Course Description:

A manager's success depends largely on his or her ability to manage a company's assets. This mission is complicated by the interdependent nature of a company's finances. One short-term finanical problem, such as a cash flow shortage, can cause a longer-term credit problem, such as denials for bank loans. The successful manager must be able to quickly identify and resolve such short-term problems in order to prevent their long-term deleterious effects. This course is intended for effective business managers and entrepreneurs. Covering every facet of the daily management of a business's finances, it is designed to help managers pinpoint, remedy, and prevent business and financial problems. In each case, it also points out potential ripple effects - the ways in which a problem in one sector can disrupt operations in other areas.

Learning Objectives:

Upon successful completion of this course, participants will be able to:

• Explain why sales do not support advertising expenditures
• Define the concept of revenue base erosion
• Explain how a high level of merchandise returns can affect business profits
• Relate how increased product pricing causes a reduction in sales
• Indicate how lowered price shrinks margins